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Wednesday, 17 August 2005 |
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Current Store: UK Store
Books : How to Shop with Mary, Queen of Shopsby: Mary Portas
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Editorial Review: Glamour: 'The BBC's Mary, Queen of Shops shares her essential tricks, tips and advice, making this the 21st century shopping guide you simply can't be without' Book Description: Fashion and retail guru Mary Portas gives you an insider's guide to the fine art of shopping. Product Description: By 2008 the clothing market will be worth an estimated 22.2 billion. Womenswear accounts for over 60 per cent of the apparel retail market in Britain. Where you shop is more important than ever to the high street, but how you shop is even more important to you. "How To Shop" looks at shopping through the other end of the telescope: from the consumer's point of view. Mary lets us in on the tricks and tips she's learned from her years at the leading edge of fashion retailing with the ultimate insider's guide to how to get the most out of shops. When to hit the sales, how to read a shop window, who you are as a shopper in the eyes of the retail trade, and how to transform arrogant shop assistants into willing slaves. "How To Shop" tells you everything you wanted to know about shopping but were too afraid to ask. Mary Portas is the woman who turned Harvey Nichols from the place you went to get your Barbour repaired and your tiara polished to a modern powerhouse of fashion and style. Today, she's one of the most respected figures in the fashion industry, she runs her own retail consultancy, Yellowdoor, and writes a regular shop review column for "The Saturday Telegraph". What Mary doesn't know about shops isn't worth knowing. Combining must have tips and tricks with a fascinating insight into the inner workings of the world's top fashion retailers, "How To Shop" is the ultimate 21st century guide to shopping. Don't leave home without it! Synopsis: By 2008 the clothing market will be worth an estimated 22.2 billion. Womenswear accounts for over 60 per cent of the apparel retail market in Britain. Where you shop is more important than ever to the high street, but how you shop is even more important to you. "How To Shop" looks at shopping through the other end of the telescope: from the consumer's point of view. Mary lets us in on the tricks and tips she's learned from her years at the leading edge of fashion retailing with the ultimate insider's guide to how to get the most out of shops. When to hit the sales, how to read a shop window, who you are as a shopper in the eyes of the retail trade, and how to transform arrogant shop assistants into willing slaves. "How To Shop" tells you everything you wanted to know about shopping but were too afraid to ask. Mary Portas is the woman who turned Harvey Nichols from the place you went to get your Barbour repaired and your tiara polished to a modern powerhouse of fashion and style. Today, she's one of the most respected figures in the fashion industry, she runs her own retail consultancy, Yellowdoor, and writes a regular shop review column for "The Saturday Telegraph".What Mary doesn't know about shops isn't worth knowing. Combining must have tips and tricks with a fascinating insight into the inner workings of the world's top fashion retailers, "How To Shop" is the ultimate 21st century guide to shopping. Don't leave home without it! From the Publisher: Fashion and retail guru Mary Portas gives you an insider's guide to the fine art of shopping. Average Rating:
 Rating:  - Very poor excuse for getting cash from TV programme fansThis really is a very disappointing book indeed. I have read it from cover to cover and have not found a single point which is new or enlightening. Like many people, I am a fan of Mary's TV show and enjoy seeing how her expertise and contacts in the field can turn around the ailing boutiques of this country. However, this book is really a very poor companion to the programme. I think it probably took about a day to write it, there is so little information contained within. She says the book ... Read More Rating: - perhaps the most useless book ever written on this subjectPlease don't waste your money on this book. It's just full of useless statistics and useless advise and it doesn't teach you anything about how to shop. I just feel deceived by the title and the book's description. If the book is intended for the shopper, do I then need to know that a blue light is sometimes used to make a black dress look more luxurious? Or that the shop window is like the shop's face and then to go on and on and on about it for the next ten pages including the window shop dressing ... Read More Rating: - Really DisappointingI really like Mary Portas and enjoyed her tv series, so when I saw her book in the shop I bought it thinking I was in for a treat. It's an attractive book with some good photos of covetable merchandise but I was really disappointed with the content. The tv series showed her helping boutiques raise their game but this accompanying book doesn't seem to know if its aimed at retailers or shoppers. It's a bit of both but not enough of either in my opinion. It's as if someone at the BBC decided they felt they ... Read More Rating:  - This is a must for anyone with a shopI bought this book on the strength on the tv series which is excellent. The book is even better. It fully explains all aspects of selling, how to position things within a shop, lighting techniques and so on. My only complaint is that there aren't enough pictures of the independent shops on the high streets(interior or exterior) that she is trying to save. Browse for similar items by category:
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