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Wednesday, 17 August 2005 |
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Current Store: UK Store
Books : Business at the Speed of Thought: Succeeding in the Digital Economy (Penguin Business Library)
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Editorial Review: Amazon.co.uk Review: So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step programme for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes: "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose." The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial). While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the international dialogue and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, he, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. Edwards, Amazon.com Average Rating:
 Rating:  - Sharing Is Good, But What Should Be Shared?One of the primary benefits of a human nervous system is to allow the senses and the mind to be in close contact. This is most helpful to alerting us to opportunities and dangers so we respond more quickly. When the nervous sytem is working well, this is great. Disease can cause these signals to be scrambled, and the individual fares poorly. In this book, Mr. Gates argues persuasively for having a digital counterpart to the human nervous system. What he fails to focus on enough ... Read More Rating:  - Time for Business to get into ITI found this book very useful in explaining the way that IT can be applied by businesses, large and small. Although much of the information contained in the book is well recognised within the IT industry, the message still hasn't hit home for many business owners and managers. Working in systems development, I still find that senior managers barely have a grasp of IT at all, let alone how it is going to shape their industry. The message from this book is very timely, ... Read More Rating: - Excellent overview to ensure business embraces technologyThis book provides an excellent overview of how a business needs to adapt its internal business systems to survive, adapt and embrace the latest technology. It is written in a non-technical way which makes it ideal for non IT managers. Rating: - Can the World's Foremost Copier Be a Visionary?Microsoft is renowned for watching trends, finding the best provider of new ideas and services, and buying/copying that innovation. You might call the company, the world's greatest fast follower. With the tremendous market power of its installed base of Windows, the company has moved profitably in a lot of new directions. IBM did the same before the Justice Department made the company allow anyone to use its operating sytem at modest cost. IBM also made lots of money. Was IBM a visionary company at the ... Read More Rating: - This book is a must to get the grey matter workingFor the budding entrepreneur or business man this is a must. All CEOs,directors should have it as a bible. Browse for similar items by category:
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