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Books : The New Age of Innovation: Driving Cocreated Value Through Global Networks

by: C.K. Prahalad, M.S. Krishnan

 : The New Age of Innovation: Driving Cocreated Value Through Global Networks
Binding: Hardcover
Dewey Decimal Number: 658.4012
EAN: 9780071598286
ISBN: 0071598286
Label: McGraw-Hill Professional
Manufacturer: McGraw-Hill Professional
Number Of Items: 1
Number Of Pages: 304
Publication Date: May 01, 2008
Publisher: McGraw-Hill Professional
Sales Rank: 17218
Studio: McGraw-Hill Professional


Average Rating:  out of 5 stars
List Price: £16.99
Amazon.co.uk's Price: £8.49
You Save: £8.50 (50%)
Prices subject to change.

Availability: Usually dispatched within 24 hours

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Editorial Review:

Financial Times, May 15, 2008:
Not just about the new age of innovation; it is also about eternal truths in management, and should be read.


Strategy Magazine, June 2008:
[This book] is a complete programme for achieving transformation to meet the needs of the end consumer of the future.


The Economist, July 9th 2008:
"Original thinking...A coherent view of the innovation challenge, and a detailed analysis of how to meet it."


Product Description:


The NEW global standard for innovation from the world’s most influential management thinker—C.K. Prahalad



From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure—one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future.



“A brilliant teacher at the University of Michigan, Prahalad may well be the most influential thinker on business strategy today.”—BusinessWeek



Synopsis:
This book is the new global standard for innovation from the world's most influential management thinker - C.K. Prahalad. From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure - one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future. 'A brilliant teacher at the University of Michigan, Prahalad may well be the most influential thinker on business strategy today' - "BusinessWeek".

From the Back Cover:
(Flap Copy)

From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and management guru M.S. Krishnan unveil the critical missing link in connecting strategy to execution-building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.



The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.



In this landmark work, Prahalad and Krishnan explain how to accomplish this shift-one where IT and the management architecture form the corporation's fundamental foundation. They provide practical time- and cost-saving strategies for

  • Redesigning systems to cocreate value with customers and connect all parts of a firm to this process
  • Measuring individual behavior through smart analytics
  • Ceaselessly improve the flexibility and efficiency in all customer-facing and back end processes
  • Treating all involved individuals-customers, employees, investors, suppliers-as unique
  • Working across cultures and time-zones in a seamless global network
  • Building teams that are capable of providing high-quality, low-cost solutions rapidly


To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.

(Back Cover Copy)

The new global standard for innovation and corporate growth



“Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy, business processes, technology, and people. While this may seem an insurmountable task, the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”-S. Ramadorai CEO Tata Consultancy Services



The world's most influential management thinker C.K. Prahalad and management guru M.S. Krishnan have unlocked the secret to executing and sustaining innovation-reinventing business processes on a global scale. In their new masterwork The New Age of Innovation, they demonstrate how managers must use technology and analytics throughout their organization to empower customers to co-create business solutions that serve their unique needs. Affecting all levels of management-from call center operators to CEOs-their brilliant new blueprint explains how to think differently about innovation in order to achieve unprecedented levels of profit and corporate growth.



About the Author:


C.K. Prahalad is the international bestselling author of Competing for the Future and The Fortune at the Bottom of the Pyramid. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan. Prahalad was named “The World's Most Influential Management Thinker” in 2007 by the Times of London and “the most influential thinker on business strategy today” by BusinessWeek.



M.S. Krishnan is a Hallman Fellow & Professor of Business Information and Technology, Ross School of Business, University of Michigan.





Customer Reviews
Average Rating:  out of 5 stars

Rating: 1 out of 5 stars - Prahalad NEEDS Gary Hamel
Well, i bought this book with great expectations. However after reading it, i was very disappointed with it. Hardly any interesting insights and i was falling asleep reading this book. The absurd use of this phoney management formula really started to get on my nerves i.e. n=1 etc. Yawn yawn. I can see why Prahalad wrote with Gary Hamel- HE NEEDED Gary Hamel probably more than Gary Hamel needed Prahalad. This book is apauling so take my advice and DONT BUY IT



Rating: 5 out of 5 stars - How to prosper in the "N = 1 and R = G" world

I have read and then reviewed all of C.K. Prahalad's previous books and thus was especially interested in reading this book, co-authored with M.S. Krishnan. As they explain in the Introduction, "We view innovation as shaping consumer expectations as well as responding continually to the changing demands, behaviors, and experiences pf consumers. We must do this by accessing the best talent and resources available anywhere in the world. These two ideas must be connected - the resources of many ... Read More


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